• In 2021, travel & tourism’s contribution to global GDP increased by $1 trillion USD (21.7% increase).
• Specifically looking at adventure tourism, this industry segment is becoming increasingly popular, with industry revenues amounting to $282 billions USD in 2021 and an expected CAGR of 15% between 2021 – 2030.

• 65% of adventure activities are booked independently without travel agents.

  • This trend is increasing as online booking becomes easier with more readily accessible information and communications.

• Further, we see that people are abandoning the use of travel agents and middlemen (i.e. travel aggregators) as the direct to consumer websites cut down the time it takes to plan a trip, and provide increased transparency.

We are developing an adventure travel application for the modern traveler.

• We are a marketplace platform that connects travelers with hundreds of reputable travel and adventure tour operators worldwide.

  • This allows adventure travelers to book their trips with hundreds of
    reputable adventure travel operators.

• Furthermore, we integrate artificial intelligence and virtual reality for personalized adventure recommendations and allow travelers to fully immerse themselves into their adventures before, during, and after their trip.

  • For those who can’t physically travel, our technology enables them to get a taste of adventure right from home.

• Lastly, our model relies on our travelers to create content for our virtual reality adventures. As such, the travelers who provide us with content are rewarded with our blockchain tokens (NatureCoins), which can be redeemed for new trip bookings or donated for carbon offsetting.

We have analyzed Canadian travel patterns, and from our research there are a few reasons why Canadians would benefit from our platform:

• There has been a 21.7% increase in travel & tourism’s contribution to global GDP post pandemic (2021).
• After the pandemic, 508,200 Canadian residents returned from visiting overseas in November alone, up nearly 141,300 from the same month in 2021.
  • Specifically looking at adventure tourism, this industry segment is becoming increasingly popular, with industry revenues amounting to $282 billions USD in 2021 and an expected CAGR of 15% between 2021 – 2030.
• We intend to target the modern adventure traveler in Canada.
  • This demographic of people understands the value of technology and are comfortable with booking things online (millennial & Gen-Z’s).

Artificial Intelligence

Our marketplace platform leverages AI to provide our travelers with personalized recommendations to create their perfect trip.

Virtual Reality

Through our VR experiences, users can learn about the localities, safety precautions, and local recommendations in a more interactive and engaging way.

Blockchain

Our VR feature enables them to get a taste of adventure right from home. With a VR headset and a subscription to Naturescape, users can experience hundreds of destinations and travel experiences.

We have developed a blockchain token called NatureCoin.

Demand

• From the demand side, we intend to target the modern adventure traveler in Canada.
  • This demographic of people understands the value of technology and are comfortable with booking things online (millennial & Gen-Z’s).
  • As we grow, we will expand internationally to target travelers globally.

Supply

• From a supply side, we intend to target adventure and tour operators who have quality ratings and a good reputation.
  • We would first target operators in the top 10 adventure travel destinations worldwide.

Our revenue model consists of three potential revenue sources:

Revenue generated from travel experiences bookings through our platform

• We will charge tour operators and travel providers a 10% commission fee on sales
• Adventure trips cost on average $3,000 per trip, meaning each sale will net about $300 in commissions

Revenue generated through virtual reality experiences

• We will charge a subscription fee or a pay per use fee for each VR adventure

Advertisement revenues

• This will be a future revenue source once we have enough traffic/users on the website. We will allow operators and other advertisers to promote their offerings to very specific segments of the population (since we have their profiles + travel preferences).

Sales

• We intend to employ a direct B2C sales strategy to sell our offering directly to the Canadian consumer.
  • We will allow our consumers to download our application directly from our website.
• For the supply side of our platform, we intend to leverage partnerships with local tourism offices and hotels to promote our pla tform the operators in their networks.

Marketing

• We intend to employ direct marketing strategies aimed at both the consumer and the operators.
• For Canadian consumers, we intend to highly leverage online strategies such as paid ads, SEO, and organic marketing (blogs, recommendations, etc.).
  • We also intend to leverage partnerships with travel blogs and review sites.
• For marketing to the operators, our marketing strategies will be dependent on regional/local factors but will be a mix of bot h o nline offline strategies (including the aforementioned strategic partnerships).