Opportunity & Innovation

Current Problem or Opportunity

  • In 2021, travel & tourism’s contribution to global GDP increased by $1 trillion USD (21.7% increase).
  • Specifically looking at adventure tourism, this industry segment is becoming increasingly popular, with industry revenues amounting to $282 billions USD in 2021 and an expected CAGR of 15% between 2021 – 2030.

  • 65% of adventure activities are booked independently without travel agents.

    • This trend is increasing as online booking becomes easier with more readily accessible information and communications.

  • Further, we see that people are abandoning the use of travel agents and middlemen (i.e. travel aggregators) as the direct to consumer websites cut down the time it takes to plan a trip, and provide increased transparency.

Solution / Innovation

We are developing an adventure travel application for the modern traveler.

  • We are a marketplace platform that connects travelers with hundreds of reputable travel and adventure tour operators worldwide.

    • This allows adventure travelers to book their trips with hundreds of
      reputable adventure travel operators.

  • Furthermore, we integrate artificial intelligence and virtual reality for personalized adventure recommendations and allow travelers to fully immerse themselves into their adventures before, during, and after their trip.

    • For those who can’t physically travel, our technology enables them to get a taste of adventure right from home.

  • Lastly, our model relies on our travelers to create content for our virtual reality adventures. As such, the travelers who provide us with content are rewarded with our blockchain tokens (NatureCoins), which can be redeemed for new trip bookings or donated for carbon offsetting.

Why do you need to come to Canada to do this?

We have analyzed Canadian travel patterns, and from our research there are a few reasons why Canadians would benefit from our platform:

  • There has been a 21.7% increase in travel & tourism’s contribution to global GDP post pandemic (2021).
  • After the pandemic, 508,200 Canadian residents returned from visiting overseas in November alone, up nearly 141,300 from the same month in 2021.
    • Specifically looking at adventure tourism, this industry segment is becoming increasingly popular, with industry revenues amounting to $282 billions USD in 2021 and an expected CAGR of 15% between 2021 – 2030.
  • We intend to target the modern adventure traveler in Canada.
    • This demographic of people understands the value of technology and are comfortable with booking things online (millennial & Gen-Z’s).